May 11, 2008

Who's the Fairest?

India's are obsessed with having fair skin and there are numerous skin lightening creams to prove it. I was surprised to see so many people with fair skin in Delhi and I soon learned that having fair skin is equated with wealth and sophistication. The Washington Post just write a story about it (Washington Post: In India, Fairness is a Growing Industry, 4 May 2008).

Sometimes when I'm in a grocery store, the ladies that sell the health and beauty products will try to convince me to buy skin lightening cream. Seriously. They will say, "this will make skin much lighter, skin more fairer." Sometimes they even say it will make me more beautiful.

One of my friends loves to tell a story about she had a lengthy conversation with her maid about skin lighteners. She tried to explain that in the US and Europe, people spend so much money on products and treatments just to look dark, Indians are naturally. Her maid looked at her in disbelief and said "No madam, you have such beautiful skin.

Products for women have been on the market for years, but now they are starting to target men as well. I had to admit that I'm a bit curious to see if they actually work. Maybe I will try to it on my hand and see what happens. And I'll be sure to share the results. I can post before and after pictures!

1 comment:

Unknown said...

This should be hysterical...just don't turn into wacko jacko over there, and come back white or something. :)

BTW, what's the latest on the bombings in Jaipur? It's all over the news here.